RubyLove in Green

Our latest press comes from a great website called the Green Girl Guide that showcases companies that regularly make conscious choices socially and environmentally. The Green Girls scour the globe for the hottest earth friendly places and things in Beauty, Fashion and Lifestyle and call them out on GreenGirlGuide.com.

Rubylove’s “Love Life” Organic Reflection-Tees was mentioned in a story featuring Organic Cotton Message Tees. Read on:

GREEN GIRL LOVES: Organic Cotton Message Tees

April 13 2008
Studded or slashed, hip-length or cropped, with sleeves that range from dolman to deconstructed, t-shirts are ubiquitous. And though the bitchy message tee seems to have gone the way of that mesh number you rocked before you were old enough to know better, there are a few words of wisdom inked on organic cotton that we Green Girls are proud to wear. First up? The “vote” shirt from be present, a Colorado-based yoga clothing company that cleverly integrates the symbol for the wisdom-inspiring crown chakra into the “o.” (Because if you don’t get wise and vote, we don’t have a chance in hell. Inference is ours, not theirs.) And then there are the positive vibes we get from wearing “choose happiness” from Tees For Change, which donates to the American Forests’ Global ReLeaf, or “love life” from RubyLove Reflection-Tees, which prints their block letters backwards so you’re reminded of the affirmation every time you pass a mirror. And, not to get all gushy on you or anything, but the hearts-from-a-smokestack image from RE:VOLVE gives us hope for the future—without any words at all.

But the mother of all t-shirt innovation award has to be handed to Loomstate, which partners with Barneys New York this spring to launch the first-ever national t-shirt recycling program. Starting April 13th you can drop off your old tee at any Barneys location nationwide and get 20% off any Loomstate duds sold in the store. Loomstate will then “re-fashion” the tees to create a new, limited edition t-shirt collection that bows at Barneys for Holiday 2008 and donates to One Percent for the Planet.

Messaging aside, it’s a good thing to think about organic or recycled cotton when looking for a new shirt this season, considering it takes two-thirds of a pound of pesticide to manufacture a regular cotton t-shirt. And now that organic versions feature just as many bells, whistles and sassy sayings as their conventional cousins, well, why the hell not?

- Rachel Lincoln Sarnoff